Commercial videos are a recent trend of popularizing your product or service using video content to promote, sell and support commercial products or services on the Internet. These videos often contain clickable links which can open up a web page or a transaction process. Over 41% of internet users consider commercial videos to have the same impact as television, only with less overhead costs. The significant surge in the data traffic of online videos confirms this fact. Even 55% of all mobile traffic data compromises of video itself. The end goal is to convert a shopper into a customer. But one cannot also ignore the additional benefit such as Search Engine Optimization which can help your website rank higher on major search engines.

One of the biggest changes that has happened over the past 20 years is that now audiences expects you to do much more than simply telling them why to buy your product. Today, it is important to forge an emotional connect with your consumers and the best way to do this by the method of an effective storytelling. Even though, there are plenty of methods to express the ideas, stories and other essential information, it is a well known fact that people love and believe what they and hear more than what they read. This is why video production is considered highly important more than any other medium, because it can be clearly understood and evaluated by the people who are in the advertisement field. Nowadays, people have come to expect a commercial video to accompanying your video and the lack of it means they will be easily bored with reams of text on your website.

The digital signage market is set to be worth over $20 billion by 2020. As a product or service provider your sole focus must be on presenting your service as flawless as possible. If you can keep your customer’s eyes glued to their screens for a longer period of time, you can increase your prospect of getting your video shared across social media and other online platforms. Your ads must settle in the customer’s brain so well that when the lightning strikes, one of the first thing that comes to their mind is your commercial video!