Inbound Marketing Services
What is Inbound Marketing?
Marketing has never been tougher.
Be ready for today’s customer with Inbound Marketing
- You need to engage customers on their playing field.
- They want help figuring out what questions they should even be asking potential vendors. Help them.
- They want information about your products and your services. You need to give it to them.
- They want to read about you from wherever they’re at, be it home, the office, or on the road. Be there.
- Finally, they want the straight scoop. They want valuable information that is relevant to what they are looking for. Be real with them!
What does it all mean?
It cuts across your:
- Website
- Blogs
- Social media channels
- Google search results
- Marketing campaigns
- Collateral
- Face-to-Face interaction at tradeshows, conferences and other networking events
Why do it?
- It’s Effective – 92% of companies that focused on Inbound Marketing increased their traffic significantly to their site (Hubspot).
- It’s Cheaper – Organizations focused on Inbound Marketing experience a 61% lower cost per lead than those focused primarily on traditional marketing. (Hubspot, State of Inbound Marketing 2012).
- It’s Critical – Google’s search algorithms are increasingly promoting sites that feature the most useful and quality content, and penalizing those that don’t. (Google)
HOW INBOUND MARKETING WORKS
INBOUND MARKETING INFOGRAPHIC
Dedicated Account Manager
Dedicated Strategy Specialist
Buyer Persona Strategy
Content Calendar/Schedule
Narrative KPI and ROI Reporting
HubSpot Portal Optimization
HubSpot Portal Management
CRM Integration
Lead List Creation/Management
Lead Scoring and Segmentation
Email Database Optimization
1 Social Media Channels
1 DA 30+ Topically Relevant Authoritative Backlinks
Quarterly Content Offer
Quarterly Landing Page
Quarterly Thank You Page
2 Custom 1,000 Word Blog Posts
Level 1 SEO Link Building Campaign
50 Thematic SEO Keywords
1 Global Professional Press Releases
3-Email Nurturing Campaign
24x7 Customer Support
Dedicated Account Manager
Dedicated Strategy Specialist
Buyer Persona Strategy
Content Calendar/Schedule
Narrative KPI and ROI Reporting
HubSpot Portal Optimization
HubSpot Portal Management
CRM Integration
Lead List Creation/Management
Lead Scoring and Segmentation
Email Database Optimization
2 Social Media Channels
2 DA 30+ Topically Relevant Authoritative Backlinks
Quarterly Content Offer
Quarterly Landing Page
Quarterly Thank You Page
4 Custom 1,000 Word Blog Posts
Level 2 SEO Link Building Campaign
50 Thematic SEO Keywords
1 Global Professional Press Releases
5-Email Nurturing Campaign
24x7 Customer Support
Dedicated Account Manager
Dedicated Strategy Specialist
Buyer Persona Strategy
Content Calendar/Schedule
Narrative KPI and ROI Reporting
HubSpot Portal Optimization
HubSpot Portal Management
CRM Integration
Lead List Creation/Management
Lead Scoring and Segmentation
Email Database Optimization
3 Social Media Channels
4 DA 30+ Topically Relevant Authoritative Backlinks
Quarterly Content Offer
Quarterly Landing Page
Quarterly Thank You Page
6 Custom 1,000 Word Blog Posts
Level 3 SEO Link Building Campaign
100 Thematic SEO Keywords
2 Global Professional Press Releases
7-Email Nurturing Campaign
SEO Social Signals Package
Paid Advertising Campaigns
100 Page SEO Audit + Analysis
24x7 Customer Support
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