Mobile Marketing is referred to marketing techniques targeting, communicating and engaging audience through any mobile device or network. Mobile marketing is one of the fastest growing segments of online marketing. According to MMA (Mobile Marketing Association), mobile marketing spend reached $21B in 2014 and will more than double to $53B by 2018.In United States alone, there are now over 250 million cell phone subscribers with a vast majority of subscribers using web enabled smart phones.

The mobile marketing landscape can be categorized into 3 distinct channels:

Mobile marketing offers a highly cost effective tool to reach your target audience. People carry their phones with them everywhere – meaning the targeted message will reach the right user every time almost instantly. Unlike emails, SMS text messages are almost always opened and read, often immediately when received. Since open rate for text messages is over 90% compared with approximately 20% for email campaigns, SMS offers a far better response rate when compared to emails.

In addition, mobile marketing campaigns can be quickly designed and implemented allowing your business to capture and quantify campaign results far more quickly. Mobile marketing campaigns are easily to monitor and offer high visibility from tracking perspective due to the ability for customers to respond directly and instantly. Mobile marketing can also be used to track the effectiveness of other marketing channels by including a direct response call to action in, for example, a TV advertisement.

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Its obvious that mobile has become the important part of our life, which is not only limited to calling and messaging your family, friends and loved ones. It is also used for various things in our daily life like browsing net, mobile shopping, checking product or service reviews, mobile payments to name a few. Therefore, the importance of mobile marketing is rapidly growing in this present cut throat competition.

Mobile Marketing has emerged as a powerful platform to reach your business prospects and existing customers quickly. Many researches have been ranting that text messages (SMS) through mobile yield high open rates and a faster way for the businesses and marketers to communicate and provide valuable information about their products or services. Mobile Marketing campaigns posses the potential of generating store walk-ins and online traffic to your business websites.

Mobile Marketing is a process of marketing a product or service through mobile devices such as cell phones, smartphones, tablets, iPads and so forth. It enables the online marketers or businesses to offer customers with the information about the time, location, product and engage the prospects and customers in an interactive and relevant manner that boosts website traffic and ROI.